A Very Serious and Prestigious Social Media Awards Show

A Very Serious and Prestigious Social Media Awards Show

Fridge-Worthy is a social media awards clearly show made by Hootsuite to figure out models who have posted exceptional, fascinating, or savvy information on social media. Every episode attributes a single brand name, and explains what the brand name has done to have earned a put on Hootsuite’s fridge, as properly as a few principal takeaways for corporations hoping to replicate the accomplishment for them selves.

Episode 3: KOHO

Award: Most effective Generational Stereotype Busting by an Infographic

What they did that was “Fridge-Worthy”:

  • Posted a sweet and insightful graph about the connection between Millennials’ financial institution accounts and avocado toast (trace: there is no relationship, it is a joke!)


  • Know your concentrate on viewers and know what difficulties are crucial to them so you can write-up material that speaks specifically to them.
  • Even if you are a economic institution, it pays not to just take on your own also very seriously on social.
  • Do not be scared to do precisely the opposite of what your competitors is carrying out (in this scenario, building jokes and cute, nonsense graphs).
  • Even if you’re a “boring” model (like a lender), that shouldn’t end you from making partaking, Instagrammable information.

Episode 2: The Vancouver Aquarium

Award: Most Gratuitous Use of Lovable Sea Mammal Content

What they did that was “Fridge-Worthy”:

  • PUPDATES: Any time they put up information about their sea otter rescue pups, they preface it with “PUPDATE,” which is objectively lovely.
  • In typical, they enjoy to their strengths and largely article pictures of the lovable animals they take care of, attracting tons of admirers of “cute animals”.
  • They applied puns to identify two of their “inhabitants” after celebrities (a seal named “Swimmy Fallon” and an octopus called “Ceph Rogan”) garnering laughs and interest from followers, as very well and retweets and in-man or woman visits from explained superstars.


  • Use lovable material to provide goods.
  • Use puns to sell products.
  • In common, get creative with naming your products and solutions.
  • Really don’t be afraid to trip the coattails of folks with larger sized followings than you, by naming your goods immediately after them or partnering with them in some way that tends to make perception for your manufacturer.

Episode 1: No-Identify Manufacturers

Award: Best Deliberately Unexpressive Model Voice on Twitter

What they did that was “Fridge-Worthy”:

  • Post information to their Twitter feed with a reliable, exceptional, deadpan manufacturer voice that resonates with millennials
  • Dwell-tweeted the Emmys in the very same brand voice, i.e., “trendjacking”

What we can master from them:

  • When building a sturdy model voice, try developing a character very first (with individuality characteristics, hobbies, backstory, and so on.). Then compose every single social media publish in the voice of that character.
  • Do not be afraid to embrace the “boring” elements of your merchandise or brand.
  • Consider live-tweeting an party as your brand’s “character.

Want more inspiration for your brand’s social tactic? Bookmark this webpage and check out back generally for new episodes of Fridge-Worthy!

Do you abide by a business that’s performing a little something unique, attention-grabbing, or savvy on social media? Nominate them for a Fridge-Deserving award in the remarks down below!

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